Insights from Paul
19 June 2020
Six questions to ask yourself when appointing a CG supplier
The journey of creating a car is a multi-faceted one. There are seemingly countless jobs to check off your list as you approach its launch. One of those is finding a CG supplier who can fit perfectly into your development and work as a cohesive part of your team. Much like recruiting a new designer…
19 May 2020
The smart technology set to change the automotive industry
The term ‘smart technology’ isn’t as alien now as it once was. Everything in the home is ‘smart’ and every gadget can seemingly link up to your phone. You know, just in case you need to set the kettle boiling from the comfort of your bed. But there is no bigger gadget than the car;…
28 April 2020
CGI trends in the automotive industry
Whether you realise it or not, CGI is an integral part of the automotive industry. It’s always there – unseen – blending into reality seamlessly. Ironically, CGI is at its best when you can’t notice it. But that is also the beauty of it, and why it continues to be a popular choice for a…