Rimac C_Two Configurator

Although a leading developer of EV technology, boasting mind-blowing statistics and the fastest ever full electric hypercar, anyone who’s ever personally come in to contact with the Rimac brand will have seen how well they combine this with a uniquely human and witty personality, with the customer at the heart of everything they do.

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“To support our plans for Geneva 2019, we commissioned REALTIME to produce a cinematic for the video wall backdrop of the Rimac C_TWO all-electric hypercar. We were keen to keep the C_TWO within a sci-fi environment and showcase its incredible performance. REALTIME’s artists have delivered an exciting film according to the brief and within an extremely short time-frame, and we are looking forward to continue our collaboration.”

Marta Longin

Marketing & Communications at Rimac Automobili

What did we do?

Data Prep


3D configurator

Beauty Movie

Customer Movie

Marketing Imagery

Real-time Rendered 3D Configurator

The Results

Anyone speccing their C_TWO will see that the brand new configurator is no exception. We were briefed earlier this year to deliver a stand out, 3D configuration experience, to take prospective buyers under the skin of the brand, explore every feature of the car and deliver the possibility to visualise any one of the billions of possible configurations dreamt up by the crack design team at Rimac HQ in Zagreb, Croatia.

Launched at the world-famous Pebble Beach Concours d’Elegance to support a production start in 2020, with a total production volume of just 150 units, prospective buyers all over the world are now meeting with Rimac designers to personalise the their very own stunning C_TWO. For our part, the team relished the challenge and delivered a fully interactive, 3D, real-time rendered configurator, developed in the Unreal Engine, to provide a seamless, utterly engaging experience. The car is featured in 2 environments, a slick studio with some sophisticated branding and a beautiful outdoor scene so prospective clients can see their car in a range of light conditions, essential to make informed configuration decisions.

The stand-alone configurator app runs in 4k on a Microsoft Surface 2, it can be connected to a large LED screen and is completely integrated with the CRM, so that just minutes after the client’s configuration session ends they will have a glorious ‘beauty film’ finding its way to their inbox ready for them to ponder their choices.

Rimac’s motto is to make the future exciting and we’d agree they’re certainly doing that!

“We were very fortunate to be given the opportunity to meet and talk with Adriano Mudri at the Rimac design studio in Croatia. He shared his vision for the C_Two. We tried to capture something of his vision in the configurator.”

Will Willson

Senior 3D Artist

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