Rimac C_TWO Configurator

Although a leading developer of EV technology, boasting mind-blowing statistics and the fastest ever full electric hypercar, anyone who’s ever personally come in to contact with the Rimac brand will have seen how well they combine this with a uniquely human and witty personality, with the customer at the heart of everything they do.

Anyone speccing their C_TWO will see that the brand new configurator is no exception. We were briefed earlier this year to deliver a stand out, 3D configuration experience, to take prospective buyers under the skin of the brand, explore every feature of the car and deliver the possibility to visualise any one of the billions of possible configurations dreamt up by the crack design team at Rimac HQ in Zagreb, Croatia.

Launched at the world-famous Pebble Beach Concours d’Elegance to support a production start in 2020, with a total production volume of just 150 units, prospective buyers all over the world are now meeting with Rimac designers to personalise the their very own stunning C_TWO. For our part, the team relished the challenge and delivered a fully interactive, 3D, real-time rendered configurator, developed in the Unreal Engine, to provide a seamless, utterly engaging experience. The car is featured in 2 environments, a slick studio with some sophisticated branding and a beautiful outdoor scene so prospective clients can see their car in a range of light conditions, essential to make informed configuration decisions.

Kresimir Coric, Head of Sales at Rimac Automobili commented that “It’s a massive challenge to capture the full complexity of the C_TWO offering and package it up in a configurator for our sales staff and customers to explore together. The team at RealtimeUK has really surpassed our expectations in delivering for us a photo-realistic, yet real-time-rendered, interactive 3D configurator that not only captures the car but the essence of the Rimac brand too.”

Paul McSweeney, Automotive Account Director at RealtimeUK commented that “It’s been a real pleasure to work with the Rimac team, really getting under the skin of the brand and the people involved in it. We’re very pleased with the configurator and we look forward to both the customers’ delight and the strong sales results it will provide.”

The stand-alone configurator app runs in 4k on a Microsoft Surface 2, it can be connected to a large LED screen and is completely integrated with the CRM, so that just minutes after the client’s configuration session ends they will have a glorious ‘beauty film’ finding its way to their inbox ready for them to ponder their choices.

Rimac’s motto is to make the future exciting and we’d agree they’re certainly doing that!