Lotus Evija Has The Coolest Configurator We've Ever Seen
With such exclusivity, Lotus wants every Evija that leaves the factory to be special. Buyers can extensively customize their Evija using a special touch-screen configurator designed specifically for Lotus.
Lotus Evija: new configurator video released of EV hypercar
World's most powerful production car is sold out for 2020 production run, but customers can still order using state-of-the-art configurator
Virtually perfect: the next-level Lotus Evija configurator
A UK animations company has built a state-of-the-art simulation to help Lotus customers spec their ideal hypercar. We try it out
The McLaren Speedtail Has the World's Best Car Configurator
If you're one of the 106 people who ordered a McLaren Speedtail, you really don't want to pick the wrong color. Most likely, that won't happen because the Speedtail has the ultimate car configurator—the only problem is that you have to go to McLaren's Woking, England headquarters to use it.
Online car configurators: the firm that lets you build your own Bentley
Tucked away in a small business studio in countryside six miles from Blackpool is probably the biggest car maker you’ve never heard of.