06 December 2019

Why we love cars!

This is a letter to my true love in life: cars. I am one of many individuals around the world passionate about cars. Even before Henry Ford first brought them to the masses, there has always been a community of people who love cars in the way others love movies, or walking, or their family.…

02 December 2019

LA Auto Show – Automobility 2019

It was a game of two halves at this year’s LA Auto Show, known now as ‘Automobility’ to underline the shifting sands in ownership and propulsion technology within the industry. A total of 67 global debuts underline this show’s status as one of the most significant on earth and half of these debuts were EVs…

29 November 2019

Testing Quixel in UE4

Our outstanding senior automotive artist Damian has been kind enough to share some of his process, testing Quixel in UE4 creating this beautiful image. I created this scene as I wanted to try my hand at some environments after finding out that Quixel’s Megascans are now part of Unreal Engine. Also Inspired by my recent…

06 November 2019

The art of recreating a car in CGI

Recreating a car in CGI: Cars are a work of art. From the body lines to the composition of the headlight, every section has been meticulously crafted and thought through to a level Picasso would be proud of. But this isn’t a one-off artwork, these are marketable products, open to being altered by a customer.…

24 September 2019

Meet Jaroslaw Blahuta

Tell me a little bit about yourself? My name is Jarosław but people call me Jarek. I come from the beautiful city of Rzeszów, Poland but I spent most of my life in Reczpol. My first experience of 3D was projects I did in high school and I am also a big fan of Star…

13 September 2019

Why the cars of the future aren’t coming from the brands you expect

There was a time when the mere suggestion of starting your own car company would single you out as an amateur in the industry. But that was some 30 years ago. Today, the notion of an automotive “startup” (for lack of a better term) is a widely accepted concept. Look no further than the world-famous…

08 August 2019

An interview with Paul McSweeney on the future of the automotive industry

We recently had the pleasure of sitting down with our very own Paul McSweeney to pick his brains on the future of the automotive industry. Paul is our Automotive Account Director and undeniable fan of all things four-wheeled. So what does Paul think of the continuing rise of electric vehicles? What will happen to traditional…

11 July 2019

Goodwood Festival of Speed 2019

The 26th edition of the ever-growing Goodwood Festival of Speed closed on Sunday after another four days of West Sussex’s answer to ‘What happens when you cross a global motor show with a quintessentially British garden party?’ Apologies to those who were only present on the Sunday, my visit completely avoided the rain and I’m…

04 July 2019

What is brand loyalty when it comes to cars?

Brand loyalty is another corporate buzzword that gets thrown around many a boardroom. But what is brand loyalty? Is it some caveman-like basic urge to be part of a group? For something as amorphous as the concept of brand loyalty, it’s quite rigid in practice. As a term, it’s the affinity customers feel towards your…

20 June 2019

Is technology the future for car dealerships?

If you listen to the doom and gloom, you would think the traditional high street was dying. Look at big names like BHS and Toys R Us going under in recent years and the subsequent rise of online shopping. You can’t walk down your average high street without seeing boarded-up stores or newly emptied lots.…