27 November 2020

Revealed: The First Item on Biden’s World Games Industry TO DO List?

One of Donald Trump’s last actions as President may still jeopardise the future prospects of our flourishing global games industry. This goes deeper than policy. This is a story of Presidential hissy fits and diplomatic mistrust on a scale that puts the cherished values of the global games industry on the line. Before the Trump…

18 November 2020

REALTIME Pledges Party Budget for Worthy Causes #xmaspartypledge

REALTIME is pledging unused Christmas party budgets to worthy causes this year.  And we’re appealing to UK businesses to do the same! More than 55 staff at UK-based REALTIME (www.reatimeuk.com) have already pledged their Christmas party budget to support health, wellbeing and youth homelessness charities.  We hope to raise £2,000 for Centrepoint (www.centrepont.org); a charity…

29 October 2020

Xbox Series X vs PlayStation 5: Who will come out on top?

It’s the gaming showdown of the year; possibly even the decade. With lockdown in full swing, many have taken solace in their consoles, which leaves us all wondering about the soon-to-be-released Xbox Series X and the PlayStation 5.  Many are torn between which to get. Both Microsoft and Sony have taken some flack for the…

15 October 2020

Are we ready for the “Netflix of gaming”?

The games industry is currently holding its breath. The start of the next gen battle is almost begun and we have some prices at last. The Xbox Series X and its smaller companion, the Xbox Series S, will cost $499 and $299 respectively (around £449 and £249). The PS5 is on an even playing field,…

28 September 2020

Four ways to boost your trailer visibility with performance marketing

Our friends over at attract mode have written up some hints and tips on how to boost the number of eyeballs you can get on your video game trailers with performance marketing. Stefan Wehler has been working in video game marketing for over 15 years and has supported all sorts of game developers, from Independent…

16 September 2020

Creating a AAA game trailer in lockdown

2020 has been an unprecedented year. The country went into lockdown as the world dealt with this continuous pandemic. Our way of life shifted dramatically, changing how we all work and live. For us, our entire operation was briefly flipped on its head and we were left wondering how we would deliver.  But we were…

15 July 2020

Does Sony’s investment in Epic Games shape the future of next-gen console success?

The UE5 tech demo that I spoke about in last month’s blog has set the internet on fire. With the demo launching on PS5, Sony managed to secure something of a major coup for their new console which finally launches this autumn alongside the new XBOX console. Sony’s subsequent investment of $250m USD to secure…

08 July 2020

How video game technology is breaking into other industries

Video games are one of the most-loved pastimes. To get an idea of just how popular it is, look no further than the PS5’s reveal which has – as of writing – garnered more than 23 million views on YouTube. It’s fair to say everyone’s a bit excited. But for some, the most exciting aspect…

25 June 2020

Unreal – No longer just a game

When REALTIME was founded in 1996, its choice of name was a nod to the optimism of a far distant future where high-quality animation and VFX could be achieved in real-time. A premise that, at the time, was regarded as being the holy grail of the VFX industry. Unimpeded by extensive rendering times, the most…

05 June 2020

Pride Month: Our favourite games with LGBTQIA+ representation

Pride Month is here! It’s a time for the LGBTQIA+ community to celebrate. But it’s also a time for reflection: reflection of how far the community has come and how far it still has to go. Never forget that it was inspired by the Stonewall riots of 1969 when many fought against the oppression LGBTQIA+…