11 February 2021

How the mobile gaming market is going from strength to strength

In the last few months alone, the gaming industry has seen the highly anticipated release of the next generation of consoles. Both the Xbox Series X/S and the PS5 were sold out worldwide as gaming enthusiasts scrambled for their piece of the next-gen pie. And as we’ve seen, there’s plenty on the horizon to look…

29 January 2021

Our five most anticipated games to watch out for in 2021

The anticipation for the next big game release never really goes away. The industry is constantly expanding and revolutionising, and so with each new announcement comes fresh excitement about what games are bringing to the table. With the release of new consoles in November, the anticipation for next gen game releases has ramped up once…

15 December 2020

The best game trailers of 2020

In spite of the pandemic, 2020 has been a huge year for games. Two giants, Sony and Microsoft, debuted their latest consoles, and some of the biggest franchises in the gaming world released their much-anticipated sequels. We may not have had a traditional E3, but that didn’t stop the sense of anticipation in the air…

27 November 2020

Revealed: The First Item on Biden’s World Games Industry TO DO List?

One of Donald Trump’s last actions as President may still jeopardise the future prospects of our flourishing global games industry. This goes deeper than policy. This is a story of Presidential hissy fits and diplomatic mistrust on a scale that puts the cherished values of the global games industry on the line. Before the Trump…

18 November 2020

REALTIME Pledges Party Budget for Worthy Causes #xmaspartypledge

REALTIME is pledging unused Christmas party budgets to worthy causes this year.  And we’re appealing to UK businesses to do the same! More than 55 staff at UK-based REALTIME (www.reatimeuk.com) have already pledged their Christmas party budget to support health, wellbeing and youth homelessness charities.  We hope to raise £2,000 for Centrepoint (www.centrepont.org); a charity…

29 October 2020

Xbox Series X vs PlayStation 5: Who will come out on top?

It’s the gaming showdown of the year; possibly even the decade. With lockdown in full swing, many have taken solace in their consoles, which leaves us all wondering about the soon-to-be-released Xbox Series X and the PlayStation 5.  Many are torn between which to get. Both Microsoft and Sony have taken some flack for the…

15 October 2020

Are we ready for the “Netflix of gaming”?

The games industry is currently holding its breath. The start of the next gen battle is almost begun and we have some prices at last. The Xbox Series X and its smaller companion, the Xbox Series S, will cost $499 and $299 respectively (around £449 and £249). The PS5 is on an even playing field,…

28 September 2020

Four ways to boost your trailer visibility with performance marketing

Our friends over at attract mode have written up some hints and tips on how to boost the number of eyeballs you can get on your video game trailers with performance marketing. Stefan Wehler has been working in video game marketing for over 15 years and has supported all sorts of game developers, from Independent…

16 September 2020

Creating a AAA game trailer in lockdown

2020 has been an unprecedented year. The country went into lockdown as the world dealt with this continuous pandemic. Our way of life shifted dramatically, changing how we all work and live. For us, our entire operation was briefly flipped on its head and we were left wondering how we would deliver.  But we were…

15 July 2020

Does Sony’s investment in Epic Games shape the future of next-gen console success?

The UE5 tech demo that I spoke about in last month’s blog has set the internet on fire. With the demo launching on PS5, Sony managed to secure something of a major coup for their new console which finally launches this autumn alongside the new XBOX console. Sony’s subsequent investment of $250m USD to secure…