12 February 2020

Pete Leonard joins Futureworks’ Industry Advisory Group

We were super excited when Pete was approached by Futureworks to become a member of their Industry Advisory Group. Pete has been working in the industry for over 15 years’ and loves everything CG so when he was asked to get together with some of the industries experts and chew the fat on trends and…

24 January 2020

How YouTube could fit into your game marketing strategy

There’s no doubt the impact that YouTube and the growth in user-generated video content has had on 21st-century media. What started as a seemingly hilarious video-sharing platform for clips of your neighbour’s cat has fundamentally revolutionised how we communicate and share ideas, thoughts and opinions.  In the same way that advancing technology has enabled video…

13 December 2019

The rise of triple-I games and how to get ahead

Every year we are treated to a slew of high-quality new game releases. Often the result of years of development, there is a huge expectation for the biggest titles to perform both critically and commercially. Typically regarded as ‘AAA’ titles, their release is the culmination of lengthy development cycles and enormous marketing expenditure. The continual…

22 November 2019

tyFlow Test

Our hugely talented Artist Danilo Lombardo has been testing some new tools that have caught our attention, tyFlow in particular got an amazing result. Lucky for us he’s done a lovely little write up… take it away Danilo! This scene started as an experiment, with the mossy forest of Wistmans Wood , in Devon, England,…

22 November 2019

What can we expect from the next generation of consoles?

We are fast approaching the end of the current generation of consoles. Next year, we will most likely see the gaming landscape move into a new era. Both Microsoft and Sony will reveal and potentially release their newest offerings, and with Google releasing Stadia, the next generation could be less of a ‘war of the…

31 October 2019

Making a CGI trailer for your video game

So you are developing a game. Years of passion are coming to fruition. Your heart and soul – your vulnerability – laid out for the world to see. The time to show your hard work to the general public draws near. It’s a moment you both dread and gleefully anticipate. It’s time for the marketing…

05 September 2019

The rise of free-to-play games

We recently discussed the new trend of autobattler games such as Auto Chess, Dota Underlords, and Teamfight Tactics. All are showing signs of becoming the next big genre in games to follow in the footsteps of MOBAs and battle royales. What one thing do they all have in common and indicative of a wider trend?…

01 August 2019

The rise of auto chess games: who will win the autobattler war?

The wider gaming scene is always defined by its biggest trend. There tends to be one huge, genre-defining game that others dream of being as successful as. First-person shooters were popularised by Call of Duty, MOBAs by League of Legends, and battle royales by Fortnite. This year has seen the rise of a whole new…

25 July 2019

Game trailers done right

Game trailers done right: analysing some of E3 2019’s biggest trailers Now the dust has settled and the post-show high has dissipated, we can look at this year’s E3 showcase with fresh eyes. It was the usual mix of the good, interesting, and the where-did-that-come-from. This year had an odd air about it though, with…

18 July 2019

How to: Exploding zombies and flame throwers!

Graham Collier and Adrian Vickers give us a little rundown of what went into making the Zombie Army 4 trailer including the use of Houdini’s Finite Element Methods. Graham Collier: My favourite part of the day: exploding zombies in Houdini 😀 On previous trailers I used Houdini’s Finite Element Methods (FEM) to fracture and create…