What we didData prep, garaging, 3D real-time configurator, beauty film, marketing imagery, bespoke customer PDF
Supporting the plan to build a limited run of this EV hypercar is a brand new, real-time rendered, 3D, fully interactive configurator, developed by the team at REALTIME, to capture and share with customers the full scope of personalisation options available on this truly amazing piece of Italian art.
Launched initially to VIP prospects at the Pebble Beach Concours d’Elegance, the experience now includes even the full specification of the recently announced Anniversario model, of which just five examples will be produced.
Boasting a 1,900HP powertrain, this phenomenon is spearheading Automobili Pininfarina’s plan to position its first dedicated, in-house car as the first in a long line to come of vehicles true to the company founder’s philosophy of timeless beauty, updated for the environmentally sustainable 21st century.
Set in an attractive 360-degree environment, christened by the team at Automobili Pininfarina as the ‘Sanctuary’, we were able to strike the perfect balance between a clean portrayal of the Battista’s stunning lines, yet take the car out of doors to deliver the sort of naturally-lit context that will match the production vehicles as lucky customers take delivery.
During the project we were delighted to welcome members of the Automobili Pininfarina design and engineering team to our studios in the UK, all the way from Turin, to ensure each and every material and finish selected for this exceptional vehicle met the required standard. In turn, those configuring their dream car are able to see it in a mixture of fixed and free-camera views, depending on the feature being discussed at the time and explore each and every nuance of the car, including opening doors and active aerodynamic elements to make sure each choice is just so.
Thomas Boehler, Senior Product Manager at Automobili Pininfarina commented that “We make no apology for our exacting standards, true to our founder’s values, in everything we do. The team at REALTIME has been able to come with us on this journey and deliver a 3D configurator to us that is an indispensable element of our sales process. At the same time, it’s also very easy and enjoyable to work with and is inspiring our customers to reach some breathtaking heights with their chosen vehicles.”