Modem Media
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Modem Media commissioned RealtimeUK to produce a series of dynamic animations which would be featured on the new interactive website for the launch of the new Vauxhall VXR range.
The models in the new VXR range are the Astra, Meriva, Monaro, Vectra and Zafira. The challenge of the animations was to highlight the cars performance features such as acceleration, handling, braking and torque engine power. The environment selected for the movies was a steel foundry, which creates an extreme style environment with a smoky and dirty look and feel to it.
RealtimeUK also had to ensure that the animations complimented the live footage of the VXR range, supplied by Modem Media.
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