realtime:uk

WARL

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WARL commissioned RealtimeUK to produce two TV commercials and point-of-sale imagery for Chewits, who were embarking on their biggest advertising campaign for years!

The main feature of the ads was two young boys. The older boy is chomping on an ‘Extreme Sour Chewit’, as he does this his face goes rubbery, his lips scrunch together and his face sucks in on itself until it almost disappears. The younger boy will be seen eating a ‘Fruity Chewit’ and ends up with an enormous cheesy smile.
The team at RealtimeUK initially created a hi-resolution, realistic head and shoulders for the first boy. Once completed this formed the starting point for the second boy, where various features and colourings were adjusted to make a differentiation between the two boys.

Once the heads were approved, the extreme facial expressions, or Morph Targets, could be produced. A hi-resolution version of ‘Chewie’ the Chewits dinosaur was also modelled along with two pack products.

The first animation step was to provide a preview animatic outlining the sequence of events, and timings, for the extreme facial changes in a rough form. This allowed client tweaks to be made and approval to be gained as soon as possible in the production process. This also ensured that the solution met the client’s expectations and maintained the most efficient use of the production time. It also guaranteed that the client benefited from our full creative capabilities and animation experience.
WARL were extremely pleased with the final animation and believed that we completely exceeded all expectations. The adverts have been featured on the TV channels Nickelodeon, Trouble, Jetix and ITV2 and can also be seen on the Chewits website www.chew2win.com.

Realtime - Realising Reality

WARL