Real Showy Fiat Showroom

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Fancy a trip to the ultimate Fiat dealership? It’s located on top of the famous Lingotto test track in Turin, and the best bit about the glass-roofed sales floor is that all you need to visit it it internet access. Developed by Realtime with the help of leading agency AKQA and our team, it’s being described as revolutionsizing the way Fiat sell cars. Customers can see every aspect of the car with a 360 degree view of each model, book test drives, choose the type, colour and specification of their car and then transmit these details to a showroom near them. the virtual showroom also gives Fiat the flexibility to update the site regularly with new car models as they come out.

Director: Jon Clayton Client: