Bentley Bentayga

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Collaborating with Bentley on Bentayga offering billions of different variations has been a huge challenge. But we have arrived at a solution we believe is class leading and Bentley agrees!

Client:

Bentley cars are at the pinnacle of personalised vehicles in the industry and we really wanted to do them justice. Bespoke modelling of all soft surfaces helped us achieve extremely high levels of image quality and realism by re-modelling all of those surfaces – seats, door linings, arm rests etc.

For the small details such as the stitching, a central asset of a single stitch was created and the leather surface around it was sculpted in order to acheive as much detail and realism as possible. This single asset was then applied all over the car so that the detail and quality of the stitch was consistent regardless of the angle the interior would be seen from. This same method was used for a variety of finishes to the leather whether it was perforated, quilted or even hand cross stitch.

 

Our assets were first launched in the Bentayga Configurator and the Inspirator App at the Frankfurt Motor show.

The Inspirator App got rave reviews and creates a personalised car design, based on the user’s passions, lifestyle and personality type. Have you tried it?

 

With a single source of data we’ve created versatile, high-quality assets that have been used in the configurator, Inspirator App, web tiles, marketing imagery currently in the Bentagya brochure, 360 panorama and the Bentayga Visualiser.

Why not go and try the billions of configurations and personalise your own Bentley!

 

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