Leading agency Amaze commissioned our team to produce an animation to demonstrate the benefits and functions of the new Lexus LS 600h.
The Lexus LS 600h features the world's first application of low-beam LED headlight technology. These jewel-like lights offer exceptional illumination and considerably improved durability. The headlight designs also incorporate the Intelligent Adaptive Front-lighting System (IAFS) which automatically swivels the headlights by up to 15 degrees into approaching corners, providing superior visibility.
Amaze and Lexus both felt that the final animation was highly successful and that it effectively conveyed the benefits and functions of the new IAFS system in a simple yet stylish manner.
