Introducing Paul

Meet Paul! He’s recently taken a full time position at the studio, as he continues his fabulous work as our Automotive Account Director.

Tell me a little bit about yourself?

I joined RealtimeUK after more than ten years in the automotive industry working in Product Planning and Marketing. So, as well as working with engineers to develop some wonderful cars like the Bentley Continental GT and the McLaren 720S, come launch time, I’ve also been in the position of a RealtimeUK client, looking for technical marketing assets. As far as home life goes, I live in Lancaster with my wife and our four boys- We’re kept quite busy!

 

What’s your role at RealtimeUK?

I head up our account management function, on the Automotive side of the business. This means that I work directly with clients, who represent some of the most hallowed brands on the planet, to formulate the best solutions for their needs. I also get to work very closely with our rather fabulous Automotive team who have an uncanny knack of over-delivering on the briefs we receive.

 

What first sparked your interest in cars?

Well, I honestly don’t know where it came from, but I feel like I’ve just always had it in me. I’m not a massive fan of motor sport like many of my peers but road cars and the automotive industry have always fascinated me. I’ve been reading car magazines since I was very young, and I still own every one I’ve ever bought. If you missed that 1991 road test of the Lotus Carlton in Fast Lane, give me a shout.

 

So, what does an average day consist of for you?

I’m yet to establish a regular pattern, but an average week will involve a lot of planning, meeting clients to discuss projects with them, with the odd visit to their offices. Then there’s a fair amount of looking over the shoulders of our artists to observe their progress.

 

What’s the best thing about working here?

I think it’s the balance of technical ability and ‘petrolheadedness’ in the Automotive team. We possess the skills to get the job done to a world class level but always look to add that extra something too.

 

Are there any upcoming things in the industry that you think people need to keep an eye out for?

There are advances in the CGI industry all the time that we seem to keep ourselves well abreast of, like matching live capture movies in UE4 to photo-realistic image quality. In terms of the automotive industry, developments in propulsion technology are keeping everyone busy, though it looks now like we’ve hung our hat on electrification. Even a change in the way we own cars looks to be on the horizon as more and more people find they don’t need to own a car all of the time, especially in large cities. This presents a challenge for the whole industry model, especially in terms of how cars are sold. I’m sure that manufacturers will continue to inject a healthy dose of fun and passion into the way they market their cars though, which is where we come in!

 

Tell me a fun fact about yourself?

The Top Gear test track at Dunsfold wasn’t too far away from one of the companies that I used to work for and we used to use it regularly for testing, so I’ve done a fair few laps of the track you see on TV, minus the commentary from Jeremy Clarkson though and sadly minus the spot on the leaderboard.