Goodwood Festival of Speed

Paul McSweeney (Automotive Account Director) gives us a rundown of Goodwood Festival of Speed 2017…


Glorious sunshine met us on the Friday; the second day of the world-famous Goodwood Festival of Speed. An arrival bright and early allowed the team from RealtimeUK passage through the main paddock in time to hear so many of the historic racing cars from what must be every possible class under the sun start their engines; a thrilling, visceral treat to start the day. For us it’s great to see a combination of the most authentic of machinery with an increasing digital and VR presence as all brands seek to compel and attract buyers over competitors.



Highlights for me included a first look at the McLaren 720S Velocity by McLaren Special Operations. Mesmerising paint job, wheels and interior on an already mesmerising car. It’s so indicative of McLaren’s open and friendly attitude to its audience, to place this bespoke, hen’s-teeth-rare car front and centre on its stand for customers and fans alike to enjoy up close.



Next stop was the Renault stand, where I was so pleased to see an area given over to the brand-new Alpine A110. Wonderful to see this brand resurrected, especially for me who, as a spotty French A-Level student was refused a work experience stint at their famous Dieppe factory because, at the time, there was just so little going on. Such a pretty little car with a great stance.


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The BMW Pavilion boasted its usual array of impressive machinery this year. Great to see this year’s BTCC racer, as well as having the opportunity to understand how the brand is using the digital space to demonstrate its offer. Over at the BMW Stable Yard, the new 8-series concept was a lithe, athletic glimpse of things to come from Munich.

Just over the way at Lamborghini, the new Huracan Performante was on show; a faster, louder, lighter, angrier version of an already aggressive machine! To listen to it roar up the hill was a real treat and a reminder of why normally aspirated engines are still so close to enthusiasts’ hearts. Fabulous to also see a unique ‘Goodwood’ Aventador, delivered by the bespoke ‘Ad Personam’ division on show.

Lots of energy in both the human and electrical sense on display at the Jaguar Land Rover stand, its largest ever presence at the show, with a burnt orange I-Pace Concept providing us with further evidence of a growing shift in the industry away from the internal combustion engine. Despite having to package all those batteries, the team in Coventry have still managed to create a design that’s unmistakeably Jaguar and seriously desirable to boot. Space is also shared of course with Land Rover, with a quite staggering off road course that would I’m sure challenge lesser vehicles to their limits, all contained within the stand’s footprint. Stand-out model for me from the line up is the new Velar – a full-sized off roader that still manages to boast the silhouette of a grand tourer anyone?

We just can’t wait ’til next year!



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