RealtimeUK http://www.realtimeuk.com/blog RealtimeUK's personal blog giving you an insight into what we do, how we do it and where we're going... Fri, 03 Feb 2012 11:06:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Tony’s on the front cover! http://www.realtimeuk.com/blog/2012/02/03/tonys-on-the-front-cover/ http://www.realtimeuk.com/blog/2012/02/03/tonys-on-the-front-cover/#comments Fri, 03 Feb 2012 11:06:25 +0000 admin http://www.realtimeuk.com/blog/?p=778 Our Managing Director, Tony Prosser was interviewed by Blackpool Gazette on how RealtimeUK has progressed from a back bedroom in Lytham to a purpose built studio here in Westby.

The interview has been published in Fylde Business Magazine, here is a link to a snippet of the interview online- Tony’ interview

]]> http://www.realtimeuk.com/blog/2012/02/03/tonys-on-the-front-cover/feed/ 0 We’re on the front page of Aston Martin’s website! http://www.realtimeuk.com/blog/2012/01/26/were-on-the-front-page-of-aston-martins-website/ http://www.realtimeuk.com/blog/2012/01/26/were-on-the-front-page-of-aston-martins-website/#comments Thu, 26 Jan 2012 15:38:07 +0000 admin http://www.realtimeuk.com/blog/?p=768 Back in 2010 Aston Martin commissioned us to produce a number of CG renders of their iconic vehicle range for use in their existing configurator platform and marketing imagery.

We are proud to say that one of our recent marketing images has been used by Aston Martin as their home page image highlighting their brand message POWER, BEAUTY, SOUL.

View our Aston Martin case study here

]]> http://www.realtimeuk.com/blog/2012/01/26/were-on-the-front-page-of-aston-martins-website/feed/ 0 Kate moves to London! http://www.realtimeuk.com/blog/2011/12/19/kate-moves-to-london/ http://www.realtimeuk.com/blog/2011/12/19/kate-moves-to-london/#comments Mon, 19 Dec 2011 14:07:08 +0000 admin http://www.realtimeuk.com/blog/?p=748
If you fancy meeting up with Kate , just drop her an email – kate@realtimeuk.com, she’ll be happy to hear from you!

]]> http://www.realtimeuk.com/blog/2011/12/19/kate-moves-to-london/feed/ 0 Warburton’s first article in The Grocer Magazine http://www.realtimeuk.com/blog/2011/11/30/warburtons-first-article-in-the-grocer-magazine/ http://www.realtimeuk.com/blog/2011/11/30/warburtons-first-article-in-the-grocer-magazine/#comments Wed, 30 Nov 2011 13:39:35 +0000 admin http://www.realtimeuk.com/blog/?p=743 One of Britain’s leading grocery magazines, The Grocer, has published an article about our Warburtons Consumer Website!

We were tasked by Warburtons to deliver a truly immersive and engaging experience for users when visiting their site, check it out here- http://www.warburtons.co.uk

]]> http://www.realtimeuk.com/blog/2011/11/30/warburtons-first-article-in-the-grocer-magazine/feed/ 0 We won!! http://www.realtimeuk.com/blog/2011/10/21/we-won/ http://www.realtimeuk.com/blog/2011/10/21/we-won/#comments Fri, 21 Oct 2011 09:25:12 +0000 admin http://www.realtimeuk.com/blog/?p=733 After being nominated for Best Use Of Visual Design at the Roses Awards earlier this year- we are so happy to announce that we have brought home a shiny, silver award for our Warburtons Consumer Website!

The team have all worked especially hard on this project throughout the last year so we couldn’t be happier to add the gratifying trophy to our collection.

It now sits proudly on our reception- along with it’s three other siblings!

]]> http://www.realtimeuk.com/blog/2011/10/21/we-won/feed/ 0 Creative Director of the year! http://www.realtimeuk.com/blog/2011/10/05/creative-director-of-the-year/ http://www.realtimeuk.com/blog/2011/10/05/creative-director-of-the-year/#comments Wed, 05 Oct 2011 09:21:47 +0000 admin http://www.realtimeuk.com/blog/?p=704 Huge congratulations to our Creative Director Chris Fenna for being nominated for Creative Director of the year at the Marketing Industry Network Awards!

 http://www.rosesdesignawards.com/nominations

RealtimeUK have also been nominated for 2 separate awards for our recent Warburtons Consumer Website; Best FMCG marketing strategy or campaign and Best food or drink marketing strategy or campaign.

 http://bit.ly/pWLnCj

Chris will be attending the ceremony in November along with our Managing Director Tony Prosser and Senior Account Manager Steve Beckett.

 Fingers crossed!

]]> http://www.realtimeuk.com/blog/2011/10/05/creative-director-of-the-year/feed/ 0 RealtimeUK have been nominated for 3 Awards!! http://www.realtimeuk.com/blog/2011/10/04/realtimeuk-have-been-nominated-for-3-awards/ http://www.realtimeuk.com/blog/2011/10/04/realtimeuk-have-been-nominated-for-3-awards/#comments Tue, 04 Oct 2011 14:58:37 +0000 admin http://www.realtimeuk.com/blog/?p=676 We are happy to announce that our Warburtons Consumer Website has been nominated for 2 Marketing Industry Network Awards…

Best Food or Drink Marketing Strategy or Campaign

Best FMCG Marketing Strategy or Campaign

…as well as a Roses Design Award!

Best Use of Visual Design

The new consumer website is an integral part of Warburtons’ broader initiative to refresh its brand identity and communications to maintain competitive advantage with customers and consumers.

Commenting on the appointment and RealtimeUK’s work, Warburtons’ Marketing Director, Richard Hayes, said “RealtimeUK are at the forefront of emerging technology and on-line experiences. We asked RealtimeUK to inject the technical expertise and creativity more usually associated with the worlds of gaming and entertainment into our refreshed company web site. We are delighted with the result which is already driving increased dwell time and traffic and stands out from the crowd.”

Check out our Warburtons’s project here- http://www.realtimeuk.com/projects/view/warburtons-consumer-website

]]> http://www.realtimeuk.com/blog/2011/10/04/realtimeuk-have-been-nominated-for-3-awards/feed/ 0 See how Twinings has used dreamy hand-painted style animation in their latest TV advert http://www.realtimeuk.com/blog/2011/10/03/see-how-twinings-has-used-dreamy-hand-painted-style-animation-in-their-latest-tv-advert/ http://www.realtimeuk.com/blog/2011/10/03/see-how-twinings-has-used-dreamy-hand-painted-style-animation-in-their-latest-tv-advert/#comments Mon, 03 Oct 2011 15:31:25 +0000 admin http://www.realtimeuk.com/blog/?p=671 As brands follow the trend of CG marketing, New York animation house- Psyop has produced this extraordinary piece of animated advertising, metaphorically explaining how taking just 10 minutes out each day for a tea break can help to reconnect with yourself.

Combined with the wonderfully emotional recording of “Wherever You Will Go” by Charlene Soraia, Twinings has really captured human emotions and made perhaps every viewer crave a cuppa!

Watch it here- Twinings Gets You Back To You

]]> http://www.realtimeuk.com/blog/2011/10/03/see-how-twinings-has-used-dreamy-hand-painted-style-animation-in-their-latest-tv-advert/feed/ 0 Inflatable BBQ Party! http://www.realtimeuk.com/blog/2011/06/28/inflatable-bbq-party/ http://www.realtimeuk.com/blog/2011/06/28/inflatable-bbq-party/#comments Tue, 28 Jun 2011 12:57:39 +0000 admin http://www.realtimeuk.com/blog/?p=644

To celebrate the recent hard work by everyone at Realtime, we decided to throw an inflatable BBQ party!

Luckily the weather stayed kind to us so we had a fun-filled day of pugil stick fighting, zip wire races, challenges on the obstacle course and a huge bouncy castle to jump on!

After all that competitiveness and running around like big kids, we ate plenty of bbq food and soaked up all the drink untill the early hours!

 Here are some of the best photos

]]> http://www.realtimeuk.com/blog/2011/06/28/inflatable-bbq-party/feed/ 0 E3 2011 – The Trailer is Back!! http://www.realtimeuk.com/blog/2011/06/22/e3-2011-the-trailer-is-back/ http://www.realtimeuk.com/blog/2011/06/22/e3-2011-the-trailer-is-back/#comments Wed, 22 Jun 2011 14:54:30 +0000 admin http://www.realtimeuk.com/blog/?p=638 The games industry is in rude health if E3 2011 was anything to go by.  If the event is regarded as a barometer of health for ‘AAA’ titles, then the outlook looks sunny judging by the amount of new games that were competing for space at the Los Angeles Convention centre.

More than ever, this year’s event was a return to the industry’s glory days as it seemingly emerged from the difficulties of recent years by creating one of its most extravagant shows yet.  When RealtimeUK attended the event, it was difficult to avoid the pre-rendered trailers that blasted out from every screen and sound system to the event’s 45,000 visitors.

With development costs so high and competition so tough, publishers weren’t taking any risks in ensuring that their latest games were launched with as big a fanfare as possible.  And what better way to achieve it than commissioning a great trailer to help distinguish their product from the competition?

‘Hitman: Absolution’, ‘Prey 2’, ‘Brothers in Arms: Furious 4’, ‘Deus Ex: Human Evolution’, ‘Tomb Raider’, ‘Saints Row 3’, ‘The Witcher 2’ and ‘Halo 4’ were just some of the new titles to feature impressive trailers.  With so many on-line channels through which their audience can now view them, the publishers who commissioned them were evidently keen to maximise the ways in which they are now able to grab the attention of their audience.

The volume of commissioned trailers displayed were not only testament to the health of the overall industry, but to the faith that the publishers have in their success of their products.  Developers who attended E3 this year without a trailer for their game will be at a disadvantage.

Dave Culinane, MBA

Account Director

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